Growth Creative Strategist (Meta-First) - Nigeria

Remote
Full Time
Experienced

Your Mission

Source and turn raw customer insight into scroll-stopping Meta ads that meet—or beat—our NC-ROAS and retention targets before a single dollar hits the ad account. You’ll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.

Core Responsibilities

#

What You Own

What “Great” Looks Like

1

DTC Growth Fundamentals Mastery

Applies deep performance-marketing theory to every brief—e.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear “why buy now” angles.

2

Audience & Insight Research Engine

Runs a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers.

3

Concept Engine

Ship 5–10 validated ad concepts per brand, per week—each with hook, angle, asset list, and success metric.

4

Copy & Script Craft

Write punchy headlines, primary text, and video scripts that beat control CTR/CAC on ≥ 30 % of tests.

5

Creator & Asset Production

Source, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs.

6

AI-First Workflow Builder

Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by ≥ 25 %.

7

Test Roadmap & Reporting

Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard.

Must-Have Skill Set

  • 5 + yrs profitably driving growth for DTC brands (≥ $50 k/mo spend) with a creative-led, funnel-first approach.
     
  • Mastery of performance-marketing fundamentals (see #1 above).
     
  • Portfolio of ads that materially lowered CAC—plus a clear breakdown of why they worked.
     
  • Relentless VOC miner: comments, UGC, surveys, customer calls, competitor ads.
     
  • Advanced ChatGPT / Gen-AI prompting to 10× concept volume and ideation speed.
     
  • Fluent in growth math: NC-ROAS, MER, cohort LTV.
     
  • Google Sheets power-user; can own a multi-brand performance tracker.
     
  • Clear, concise English—written and spoken.
     

Nice-to-Have

  • Meta Blueprint / TikTok / Google Ads certs.
     
  • Comfortable with Slack & Gmail workflows.
     
  • Experience building internal SOPs or playbooks.
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