Job Overview
We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance.
 

Core Tasks:

• Design, implement, and manage paid advertising campaigns in Meta
• Work with team for keyword and audience research to guide campaign strategies
• Monitor budget allocation and performance of all paid ad campaigns
• Analyze campaign performance data to identify trends and insights
• Provide basic reporting on campaign performance as needed
• Collaborate with design team for assets to leverage and A/B test in campaigns
• Perform other marketing and lead-gen related tasks as needed

Must-Have:

• 3-5+ years managing paid ads campaigns on meta
• Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands)
• Intermediate experience in Google Sheets / Excel for basic campaign reporting
• Familiarity with ad targeting and segmentation techniques
• Strong (C-level) written and verbal English communication skills
• Ability to work full-time EST

Nice-to-Have:

• Certifications in Meta Ads and / or Google Ads
• Familiarity with Gmail and Slack for internal comms