Paid Search Specialist (Nigeria)
Remote
Full Time
Experienced
Job Overview:
Are you a data-driven Paid Search Specialist who knows how to scale and optimize campaigns across Google and Bing? Do you enjoy working in a fast-paced agency environment, managing budgets, improving ROAS, and reducing customer acquisition costs month over month? In this role, you’ll own paid search performance, optimize product feeds in Google Merchant Center, collaborate with the creative team on A/B testing, and deliver insights that drive smarter campaign decisions, all while working EST hours with a high-performing team.
Core Tasks:
Are you a data-driven Paid Search Specialist who knows how to scale and optimize campaigns across Google and Bing? Do you enjoy working in a fast-paced agency environment, managing budgets, improving ROAS, and reducing customer acquisition costs month over month? In this role, you’ll own paid search performance, optimize product feeds in Google Merchant Center, collaborate with the creative team on A/B testing, and deliver insights that drive smarter campaign decisions, all while working EST hours with a high-performing team.
Core Tasks:
- Design, implement, and manage paid search campaigns across various platforms
- Optimize product feeds in Google Merchant Center with limited oversight
- Work with team for keyword and audience research to guide campaign strategies
- Monitor budget allocation and performance of all paid search campaigns
- Analyze campaign performance data to identify trends and insights
- Provide basic reporting on campaign performance as needed
- Collaborate with design team for assets to leverage and A/B test in campaigns
- Assist with other administrative tasks as needed
Must-Have:
- 3+ years managing paid search campaigns on Google and Bing
- Experience working in a fast paced agency environment
- Experience with google tag manager audits
- Hands on experience reducing customer acquisition costs month over month
- Experience managing spend of $10 - 100k+ per month
- Intermediate experience in Google Sheets / Excel for basic campaign reporting
- Familiarity with ad targeting and segmentation techniques
- Strong written and verbal English communication skills
- Ability to work EST
- Intermediate to advanced experience with Sheets/Excel for basic adhoc client reporting
- Experience working in an agency environment (US experience preferred)
- Familiarity with Gmail and Slack for internal comms
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